Services
LET US BE YOUR DIGITAL BREWMASTER!
You don’t make wine, your thing is premium craft beers and possibly spirits like vodka, whiskey, or gin. This is your passion. It is what drives your dream, and we understand what it takes to make your dream a reality. Your craft is your cornerstone, but it also takes a marketing strategy that puts butts in seats and keeps your taps pouring!
The #1 thing you need to build your business is
5-star Google reviews
90% of people just like you check Google reviews before visiting a new brewery, restaurant, or business!
Your customers are looking for the “best brewery near me,” so we help busy brewery owners to position themselves as the go-to brand in their region. This gets more butts in your seats and more beer out the door.
Our complete reputation management system gives you the tools, templates, and training you need to get 5-star reviews automatically. Your Google Business Profile (formerly GMB) is the single best source to increase your rankings and get on the 1st page and Google map pack!
I know. It’s how customers just like you built our company into who we are today and now we get clients from all over North America. There’s a very good chance you are here because of our 435+ 5-star Google reviews, right?
Reputation
Reputation isn’t the main thing, it’s the ONLY thing. But Reputation is more than Google reviews, everybody knows about those. How fast your website loads affects your reputation. If your website isn’t optimized for mobile, it affects your reputation. If somebody calls you, they can’t get a hold of you, and no one calls them back, that affects your reputation. Warren Buffett says, “It takes 20 years to build a reputation and 5 minutes to ruin it!” As I mentioned, it is the foundation. Because the reality is, in any other marketing that you do, if your reputation stinks, the marketing is not really going to have the kind of impact that you want, is it? You’re not going to grow. All we’re going to be doing is spreading your bad reputation even faster!
We’ve developed the key marketing systems to develop and protect your reputation!
Resell
You know how expensive it is to get a customer in for the first time. The reality is that the first transaction with a customer isn’t actually profitable right? It’s your opportunity to introduce your products and services for the first time to hopefully create a customer for life. Because, as you know, it’s your long-term loyal customers that come back to you month after month, week after week, that are the ones actually driving all the profitability of your business. That’s true for every business. So we can’t leave that to chance. We need to design and manage marketing systems to proactively resell those customer relationships, to give them the incentive to keep coming back. Sometimes, it’s as simple as an email or text reminder so you’re just not forgotten. Other times, it’s making special offers strategically to get them back in the door and grow your revenues.
Reach
Once you have a firm foundation of Reputation and Resell Marketing systems in place, it’s time to reach more potential customers. We get the good word out there and invite more people into your business for the first time so we can put those Reputation and Resell systems to work. This is where we do things like advertise on Google and Facebook and get your new customers coming in the door.
Retarget
The reality is that when we invest in doing those reach campaigns and advertising to reach more prospects, all the statistics show that the vast majority of people that we reach—even if they’re interested—they’re not going to come into your business just based off of that initial message, that initial ad that they saw.
But those customers that do interact in some way have shown interest and we can do what’s called retargeting. We can make sure that we are now showing more ads to those people because they’ve raised their hands and said that they’re interested. Our advertising is now going to be much more efficient, and much more effective to get the number of impressions that we need to finally get them to take action. All the statistics show that it’s typically somewhere around seven times a prospect hears your message before they take action. That, of course, differs by industry and offer, so we are going to set up retargeting systems to make sure that we are putting messages about your business in front of those prospects over and over again to get them to take action.